What is TikTok

Basically, this is the quintessence of Vine, Instagram Stories, Snapchat and other services focused on the short video format. On TikTok, users post small, vertical videos that are 15 seconds long and gain millions of views. These are mainly music videos, comedy sketches, dances, reactions to trends and other activities.

Many consider this social network to be another entertainment for teenagers, where they just grimace at the camera and conduct various flash mobs. This is partly true, but with the growth of the platform’s audience, celebrities and advertisers have become interested in it, and well-known bloggers now regard TikTok as another distribution channel.

Why social media TikTok is so popular

The Chinese app was originally a service for editing and publishing short videos to which you could add music. The social network gained popularity outside of China after the acquisition of a similar application musical.ly, a large user base of which automatically became the audience of TikTok.

TikTok carved out the niche of mini-video publishing services, capturing the audience of the closed Vine and taking away the share of Instagram Stories. The format of short videos with rich editing capabilities, as they say, shot. For example, in the United States at the end of 2018, the social network surpassed the number of downloads of such giants as Facebook, YouTube and Instagram.


How to use TikTok

In many ways, the platform is very similar to its counterparts, and if you’ve ever used Snapchat or Instagram Stories, it’s easy to figure out the functionality. However, there are still some differences and nuances in TikTok.

Check in

In principle, the application is easy to use without registration, but in this case, you can only scroll through the feed and watch popular videos. To subscribe to interesting Tiktokers, set preferences and publish content yourself, you will have to register.

Who should follow on TikTok

In addition to aspiring creatives, TikTok has well-known bloggers and celebrities who post exclusive content to social media. Some of those worth following are Ariana Grande, Ed Sheeran and Bruno Mars. Among the Russian stars on the platform are Little Big, Timati, as well as Garik Kharlamov and Vova Selivanov from Real Boys.

Like any other social network, TikTok has algorithms that, depending on likes and subscriptions get tik tok followers, recommend new interesting content and talented users. And, of course, there will always be viral videos and major trends in your feed.